Annzo Corporation: Google EMD Update

Annzo Corporation: “Minor weather report: small upcoming Google algo change will reduce low-quality “exact match” domains in such results” Matt Cutts announced. The EMD update- for “exact match domain” is a filter Google launched in Sep 2012 to prevent poor quality sites from ranking well simply because they had words that match search terms in their domain names.  When a fresh EMD update happens, sites that improved their content many regain good rankings. New sites with poor content or those previously missed by EMD may get caught”.

Google is not filtering EMD sites instead its punishing a “type” of site that aims to abuse the EMD bonus or other on page factors. Update is targeting on page and off page sites. Right keywords play as main factor and time is around that the domain name into should be taken under consideration. Keywords should exactly be like the domain this means that if your keyword is “pureleatherjacket” then your domain should also be “pureleatherjacket.com”.  There are certain factors that play as key role in building your backlinks as a strong push. Main page should be edited by keeping in mind local SEO strategies and niche keywords that directly link to domain can play a big factor such as title description and niche keywords target, every image alt tag, every h1, h2, h3 tags, and over 4% of pages density.  These are the things that the original penguin targets the only difference is that penguin update now targets domains names as well related to keywords and backlinks. The solution is if you have a EMD, ease up a bit on the on page keyword targeting. Having a EMD can often be powerful enough to rank your site high.

Many sites that went UP in ranks also had these

-          Social signals

-          YouTube video links

-          Facebook fan page

-          A logical amount of links

Google right now is aiming to pool its traffic into trusted authority style sites that broadly cover a niche. In order to overcome this EMD update its important to take Local SEO strategies in charge:

-Step1: Collect keywords

Step 2: Buy a High PR domain with a good link profile

Step 3: Convert the site into a Niche Authority site

Step 4: Build links

The new EMD update does not actually targets EMD domains it penalized domains based on signals that are listed in the article and High PR strategies are on the lead. 

Annzo Corporation is a Toronto based White Hat SEO (Search Engine Optimization) Company. Our SEO Experts provide Guaranteed Google top 10 ranking results to World Wide Clients. Annzo Local also provides local search optimization & Google Maps Listing services to clients all over USA & Canada. Our local SEO experts will bring our clients to the first page of Google.